Welcome.
I’m Myriam, a search strategist with an engineer’s mindset and a writer’s instinct. I believe SEO isn’t about chasing trends, but understanding the timeless mechanics of how search truly works, from information retrieval to user journeys.
My work is driven by curiosity.
I’ve always been obsessed with taking apart the so-called “magic tricks” of search engines to understand what’s really underneath, how they process language, structure data, evaluate trust/authority, and prioritize results.
Whether I’m debugging a crawling issue, modeling a content architecture, or building a semantic layer across hundreds of pages, I treat each problem like a system waiting to be mapped.
My approach is what I call SEO by design: deeply analytical, quietly technical, and relentlessly focused on building strategies that compound.
I don’t believe in hacks.
I believe in foundations, clarity in structure, precision in targeting, and systems built to evolve as search does.
An Engineer’s brain in a world of words
With over six years leading SEO, editorial, and content strategy for fast-moving startups, I’ve helped teams move beyond checklists and plug-ins toward strategies that align how people search with how businesses grow.
That means designing internal link maps that mimic user intent, refining schema to reinforce topical authority, and translating real search behavior into pages that meet the user exactly where they are, from first curiosity to conversion.
I specialize in turning complex search theory, embeddings, entity salience, multi-aspect queries into simple frameworks that drive results.
My recent series, AI Search? It’s just search, rebranded, unpacks why so many so-called new SEO are just the IR principles we’ve always worked with, wearing new clothes.
Great SEO isn’t just about visibility.
It’s about reducing friction.
Building trust.
Serving the right answer in the right format at the exact moment someone needs it.
The rest is just packaging.